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Product pages E-commerce Hero screen Purchase path

Selling product pages

Two first-screen concepts for different products: the technical RED EDDY drone and the VELORA CARE skincare kit. The shared goal is to show product value quickly and guide the visitor toward a clear commercial action

Final red eddy website screen with a large drone image and order blocks
RED EDDY

A technical product: the object stays central while price, configuration and action remain close to it

Final VELORA CARE skincare first screen with a large beauty visual and product card
VELORA CARE

A skincare product: the image builds trust and the product card explains the purchase

How the first screen sells without overload

Moved the product into the first layer

In red eddy, the center is the drone itself. In VELORA, it is the image and the kit. In both screens, the first glance understands what is being offered

Connected emotion and action

The visual creates the desire to inspect the product, while the commercial elements explain the next step: preorder, price, kit or purchase

Reduced choice to what matters

The first screen keeps only what helps the visitor move forward. Details do not compete with the product; they support the decision

Combined product page cover with VELORA CARE skincare and red eddy drone screens

Key decisions

  • For a technical product, scale, form and quick price access matter most
  • For a skincare product, trust, a soft showcase and a clear product card matter most
  • In both cases the CTA is not detached; it is embedded in the purchase context