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Mobile app Quiz flow Onboarding Visual direction

LIMON

A mobile quiz flow where clear progress, bright identity and short decisions help a person complete the journey

Final screens of the LIMON quiz flow
Key features

Key moments

Progress

The flow shows that the path is finite. A person understands where they are and why they should move forward.

LIMON screen with progress indicator
Choice

Answers feel like clear actions, not dry form fields. This reduces hesitation at the moment of click.

LIMON screen with choice state
Tone

Color, rhythm and illustrative details make the experience lively without competing with the question on screen.

LIMON visual identity with lemon character and logo
Feedback

External perspective

Portrait of Andrey, LIMON user
Andrey 34, Saint Petersburg

What would help

The quiz should feel like a quick entry into the product: you answer a few questions, see progress and gradually explain your goal without a long form.

What does not work

When onboarding turns into a boring questionnaire. Here the visual system should help people read, choose and move forward instead of distracting from meaning.

Design

A visual system without overload

I chose bright lemon accents, a dark top navigation zone and white cards for answer options. Contrast helps the structure read quickly, while color adds recognition.

Illustrations and the lemon character act as an emotional layer, while the key actions stay simple: go back, close, choose an option, continue.

Testing & iterations

Before and after

The final version came from comparing an early structure with a more expressive direction. I kept the mechanics simple but strengthened visual rhythm, progress and action readability.

Starting point

The early frame showed the mechanics, but it felt too dry and did not support motivation strongly enough.

Direction

The direction strengthened the character: lemon palette, visible progress and a friendlier rhythm through the flow.

Result

The result turns the scenario into a complete flow: people understand where they are, what to choose and how to move forward.

Outcome

Outcome

The result is a visual and UX-guiding prototype: it can become a base for the next question set, scenario testing and further product packaging.

The main decision was not to add decoration for its own sake. Brightness here supports pace, friendliness and a clear next step.