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Logo design Brand identity Typography Art direction

LOGOFOLIO

A good logo looks as if it was invented in five minutes. Usually it comes after hours of searching, dozens of iterations and hundreds of decisions that never see the light.

From idea to identity

Discover

Understanding the task, brand values and project goals

Visual Discover stage with logos arranged on colorful brand surfaces
Explore

Searching for a distinctive visual language

Visual Explore stage with fruit marks and package shapes
Refine

Iterative refinement of form, geometry and composition

Visual Refine stage with a geometric mark on a dark background
Validate

Testing the logo in digital and print contexts

Visual Validate stage with the Croco logo on a textured background
Deliver

Delivering the finished identity and source materials

Visual Deliver stage with two Play May logo versions