TandraftLinked Helper
Stage00Strategic foundation

Make the value clear. Help people start.

The page has one job: help an outreach specialist see the value, understand the setup and decide to try Linked Helper. Here is the strategy behind the Tandraft concept.

See the strategy View the landing page

A trial is a decision. Not just a button.

A feature list tells people what exists. A product page must show why it matters in their next working day.

Who
Sales and lead-generation specialists who set up their own outreach.
Job
Reach more relevant prospects without researching and writing every message from scratch.
Decision
Try the workflow independently, with a clear view of setup and review.
Boundary
Do not treat a button click as activation or promise a higher reply rate.

Show the reason to write. Then show the product.

One illustrative sales scenario makes the brief concrete. The company, person and message below are fictional; this is not a customer quote or a measured outcome.

Given context

Anna leads sales at Northstar. The company is hiring sales representatives for a new European market.

A generic opening

“Hello! We help companies grow their sales. Would you be available for a call?”

Could go to almost any company. There is no specific reason to contact Anna.

A context-led opening

“Anna, I saw that Northstar is expanding its sales team in Europe. How are you organizing outreach for the new market?”

Uses a stated business event, asks a relevant question and makes no assumptions about results.

What the landing page must demonstrate

Source
Show which fact supports the opening: European hiring, not an invented need.
Fallback
If that fact is missing, use an approved alternative or stop the draft.
Review
Let the person check the wording before it enters a campaign.
Why this example changes the brief

The page needs a visible chain from context to draft to review. “AI writes messages” is not enough to explain the value or the control. Stage 01 checks which parts of that chain the product actually supports.

One problem. Three work contexts.

Sales is the primary scenario. Recruiting and small teams test how well the story transfers.

Primary audienceSales and lead generationValidate

Scale relevant conversations.

Sales specialists work with large lists and cannot research every profile manually.

For a sales specialist: a company’s expansion becomes a reason to start a relevant conversation.

Job
Start more relevant conversations without writing every message from scratch.
Selection criterion
Depth of personalization without losing control.
Barrier
Complex setup or inappropriate copy.
Secondary audienceRecruiting and sourcingValidate

Connect the role to the candidate.

Recruiters need to show why a specific role fits this person's experience.

For a recruiter: a candidate’s B2B product experience connects to a specific role.

Job
Scale outreach while keeping the link between experience and vacancy.
Selection criterion
Custom data and reliable handling of missing fields.
Barrier
Generic or inaccurate messages reduce trust.
Secondary audienceFounders and small teamsValidate

Run outreach without a dedicated team.

Founders combine business development with other work and cannot write dozens of messages every day.

For a founder: one approved outreach process can be reused across a small prospect list.

Job
Find contacts consistently while keeping a personal tone.
Selection criterion
Fast self-serve setup and clear control.
Barrier
Setup may take longer than automation saves.

Audience priority remains a hypothesis until customer research.

The click is only the start.

The page leads from problem recognition to the first campaign. Each step needs its own proof.

01Working hypothesisRecognize the problemBefore action

Show a familiar tension immediately.

Not “use AI,” but message many people without sending the same template.

Proof
The product solves scalable relevance, not just text generation.
02PRODUCT-01 · 03 · 04Understand the mechanismVerified

Explain control, not magic.

Three context layers and human review show where the copy comes from.

Proof
Profile + custom data + adaptive logic + review before sending.
03GTM-01 · GTM-02Start the trialVerified

Make the first step reversible.

A full 14-day trial without a card; campaigns stop afterward with no automatic charge.

Proof
The primary CTA leads to a free trial, not a demo request.
04GTM-03Launch a campaignVerified

Define activation as real use.

The trial clock starts after a campaign launch or the first use of an AI feature.

Proof
The key measure is the move from signup and installation to first launch.

The documented Linked Helper trial path is the foundation.

BRIEF-01 Case brief (Supplied material) METHOD-01 Product landing methodology (Supplied material) GTM-01 14-day free trial GTM-02 Trial terms GTM-03 Activation moment

Measure the step after the click.

These are proposed measurement points, not existing analytics. No conversion baseline or measured uplift was supplied.

  1. 01

    Interest

    Trial CTA click / landing visitors

    Does the story create enough intent to explore?

  2. 02

    Start

    Accounts created and installs completed

    Does the hand-off to the product match the promise?

  3. 03

    Use

    First campaign launched

    Do people reach the intended first-use milestone?

  4. 04

    Friction

    Drop-off and time between the steps

    Is the blocker understanding, installation or campaign setup?

The product documentation also lists first AI use as a trial-license activation event. License activation and the case’s first-campaign success criterion are different measures. GTM-03

Lead with a self-serve trial. Explain the work it takes.

The documented trial path supports independent evaluation. A demo request would add a sales step before people can try the workflow; the main CTA therefore leads to a trial, while the page explains installation, context setup and draft review.

Primary action: Start your free trial.

Basis: GTM-01–03 in the project’s source snapshot. Trial conditions must be rechecked before publishing. Audience priority remains a strategic hypothesis, not a finding from interviews.

How the project works.

Open a stage to see its question, inputs and output. Details stay attached to the selected stage.

00Phase 0 · FoundationStrategic foundationComplete

Who should the page move, and to what action?

Input
Brief, methodology and current trial path.
Output
Audience, conversion and activation criterion.
Next
Validate product capabilities and customer language.
01Phase 1 · ResearchProduct truthComplete

What can the product actually do?

Input
Product documentation and platform rules.
Output
Capabilities, constraints and defensible claims.
Next
Questions to test in customer language.
02Phase 1 · ResearchVoice of customerComplete

How do customers describe the problem?

Input
768 Linked Helper, Waalaxy and Expandi reviews.
Output
Six frequency themes, quotes and page decisions.
03Phase 1 · ResearchSearch demandComplete

How do people phrase the job in search?

Input
Customer themes and search queries.
Output
Keyword universe and intent map.
04Phase 1 · ResearchCompetitive landscapeComplete

What do competing products promise?

Input
Competitor pages, features and claims.
Output
Promise map and 1,445 review records.
05Phase 2 · DefinitionOpportunityComplete

Where is there meaningful open territory?

Input
Customer language, demand and competitor map.
Output
Priority opportunity with risks.
06Phase 2 · DefinitionValue mapComplete

Where does the need meet product strength?

Input
Facts, customer language, demand and opportunity.
Output
Problem → benefit → proof links.
07Phase 2 · DefinitionMessage systemComplete

What must the page explain?

Input
Value map and evidence.
Output
Core promise, supporting points and proof.
08Phase 3 · DesignLanding structureComplete

In what order should the page persuade?

Input
Message system and search intents.
Output
Structure with a job for every section.
09Phase 3 · DesignCopyComplete

How does strategy become clear copy?

Input
Section jobs, evidence and constraints.
Output
Headlines, body copy and actions.
10Phase 4 · ValidationSearch and claim reviewComplete

Does the page match facts and demand?

Input
Copy, keywords and source registry.
Output
Corrected claims and metadata.
11Phase 4 · DeliveryLanding pageComplete

What does the final solution look like?

Input
Validated structure, copy and system.
Output
Responsive product landing page.