Aleksandr
Semenov
Product Designer. I connect research, interface logic and visual systems to make complex products easier to use.
to the working interface.
Work, by the problem it solves
Choose the expertise relevant to your product.
Research & strategy
Find the right problem. Turn evidence into a direction for the product.
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Linked Helper / Tandraft
From customer reviews to positioning and a working landing-page concept. -
Customer discovery Interviews, observation and synthesis to find the job behind the request.
Product design
Make complex workflows understandable, from architecture to interface states.
Analytics & UX audit
Locate friction, prioritize improvements and define how to measure them.
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Audit of a complex user flow A review of paths, states and errors with a clear priority for change.
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Product metrics and experiment design A baseline, events and an experiment that connects design to an outcome.
Visual systems
Build a coherent visual language that supports the product’s purpose.
How I work
A useful interface starts with a clear question. I make the reasoning visible, from the first evidence to the final decision.
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Understand the context
Product goals, user tasks, constraints and the evidence already available.
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Make a choice
Compare options and explain what the product gains or gives up.
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Build and review
Use prototypes to examine the flow, states and visual hierarchy.
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Use AI with intent
Accelerate exploration and implementation; check the facts and own the decisions.
My independent lab for generative design and visual experiments.